Using Surveys to Improve School Communications

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or...

Collecting Testimonials—a School Marketing Success Story

In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say...

Communication! It’s All About Customer Service

Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers’ needs as well as communicating your own. K–12 schools are far from exempt from this expectation. If...

Enhancing Online Learning by Elevating Virtual Connections

Just like that, we were Locked down. It was March 2020, and businesses and households across the United States shuttered and hunkered down courtesy of COVID-19. Teachers left the classrooms they had poured their hearts and souls (and probably their own money) into....