In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...
When it comes to managing their own websites, the most common complaint we hear from schools is that they struggle to get content from staff to keep their sites current, informative, and engaging. Are you in the same boat? You know great things are happening at...
A school’s regular newsletter can be a centerpiece of a communication strategy that helps to create a vibrant and engaged school community. Families can find out about upcoming events. Administration highlights process and volunteer opportunities. Staff members see...
Do you remember taking something to school in your hands or in your backpack for a show-and-tell class activity? Maybe you took your favorite toy or game and talked about why it was special or what you liked about it. Perhaps you shared a talent, like one of my...
You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...
