Optimizing Your School’s Emergency Notification System

More Than It Seems Emergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for...

Providing Outstanding Virtual Customer Service During a Crisis

K–12 schools have never before had a situation like they are now experiencing during the COVID-19 pandemic. Most are closed. Some have gone to virtual education while others are simply hunkering down and waiting for things to return to normal. But it is during a...

Sustaining Your Message Through a Pandemic

You’re a superintendent or principal with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? We want kids to learn—but we know that kids learn differently. The most important thing right now is...