I recently read a book called “Competing Against Luck” by Clayton Christensen of Harvard Business School. It produced a plethora of “ah-ha” moments for me and applies to schools and education in general. It introduces the “Jobs-to-be-Done” theory, which has been...
I’m sure all of us can agree that no other role for school leaders has changed as radically in the past decade as that of the K–12 school IT director. We all recognize that technology, in all its myriad forms, has changed how we see the world, how we live our daily...
Each night, many families connect as they share a meal, often around a table. For years, our family has had a unique, daily tradition at dinner: we go around the table and each family member tells us about their day—what was sweet, what was sour, and something they...
Today, there are a wide variety of mediums we can use to communicate with others. These means are not only great channels for your school communications, but they provide lots of opportunities to demonstrate your school’s quality customer service. How well you treat...
Criticism and negativity can be a minefield when it comes to your school public relations. Remember, school public relations refers to how your community views and feels about your school; in other words, it’s your reputation. We all strive to have favorable public...
