In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window...
Social media is a wonderful school communications tool. At a minimum, your school should be using social media to keep parents and the community informed about the daily routines at your school—late starts, early releases, snow-days, etc. Ideally, your social...
Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively. We are each formed within the framework of our families. It is here...
Last fall, I listened to a teacher relate the following experience about my uncle, a retired principal in California: As she walked back to her classroom one day, she noticed a man running from her room carrying her purse. She ran to the office to tell my uncle. He...
At School Webmasters, we feel strongly that schools should share the extraordinary things happening on their campuses with their communities. Effective school communications make that possible. A while back, our CEO, Bonnie Leedy, was invited to be a guest...
