Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. If we weigh the benefits versus the activity and decide it’s not worth it, we won’t carry out the activity. Take, for example, doing the...
One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife with nearly every possible tool in one convenient location. Any school that cares about...
Dear School Social Media Clients, Followers, and Managers: Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about...
Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are...
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to...
