Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, some trends are not simply a fad and are moving from trend status to best practices status....
First, let’s talk about what a school webmaster looks like today and how it came to be that way. What it was (and often still is) In a majority of schools, the school webmaster coordinates the design of the website with a website service provider but seldom does...
Let’s eat grandpa. Let’s eat, Grandpa. This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as...
If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up...
You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still,...
