How would a first-time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want...
Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it? In school communications we don’t throw the term “marketing buzz” around much—although maybe we...
It’s summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list? I recently hiked to Havasupai in Northern Arizona with my family. We were short...
Who could forget Seinfeld’s 1995 version of “the Soup Nazi”? He served the best soup on the planet. So good that his customers had to follow his ordering procedure (step into the store, move to the right side, proceed directly to the counter, order without comment,...
In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area: “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...
