Hopefully, you know about Instagram—it’s the photo-sharing, mobile-based, social platform that appeals to every generation from x to z. But when it comes to social media for schools, many school administrators may question whether or not the return on investment makes...
From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is...
We live in a world where people are quick to form opinions based on first impressions. In today’s tech-driven age, a website is your school’s storefront that can work for or against you. It can show parents, students, and faculty that you’re the real...
Coca-Cola, McDonald’s, Apple, Gucci, and Toys R Us. You may love or hate them, but when you read each of those names, you know who they are and what they stand for. In other words, they have done an excellent job of conveying brand identity. Believe it or not,...
The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff #2. Market your strengths and successes to potential students and staff To achieve these goals, your school’s website must be...
