Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work. In addition, website management ensures that your...
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for...
For thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, and the encouragers would...
Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. Benefits...
Your school website is your public face. It’s how you introduce yourself to prospective families and how you communicate with families who already entrust you with their children every school day. With that in mind, you want your website to serve the needs of both...
