How to Get a School Website Redesign That Pays for Itself

While a school website redesign can feel like a Herculean task, not worth the time or the money,  keep in mind that your website is your most important marketing and communications tool. It will have the highest return on investment of any of your marketing...

Make SEO a Part of Your School Marketing

What is SEO?

SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....

Quality Control for School Website Management

Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.” But, what does it mean with regard to your school website...