What is a Web first school marketing strategy?

Your school website is your best enrollment and recruitment tool. Even if you normally rely on neighborhood or local students and staff hires, an effective website using strategic content can set your school or district apart from your other competitors. However, the...

Is Your School Website Communicating Your Brand?

Coca-Cola, McDonald’s, Apple, Gucci, and Toys R Us. You may love or hate them, but when you read each of those names, you know who they are and what they stand for. In other words, they have done an excellent job of conveying brand identity. Believe it or not,...