School Public Relations
What is school public relations? It is the deliberate efforts of building positive relationships with your publics. For schools those publics are typically parents, community members, taxpayers, staff, and students. The short definition is simply, “do good and get credit for it.”
However, effective efforts require a strategy and goals in order to be effective. In most schools, this doesn’t happen in everyday practice. Well, public relations IS happening daily, whether you planned it or not. It is called gossip, rumors, opinions, and word-of-mouth and they are powerful public relations efforts. But, they may not be the ones your school desires. Useful public relations are the efforts you put in place to improve and positively influence those relationships with your publics. Here are some articles and services to get you some help:
Public relations for schools: tips & strategies
- Create a public relations plan for your school
- School public relations
- The hard work of changing public perception
- Schools doing more with less
- Basic marketing tips you can apply to your school public relations
- 3 steps to improving parent & family engagement
- Practical public relations advice for reopening your school amid COVID-19
- The X-factor: how and why testimonials work for school marketing and PR
- How to create a successful school branding strategy
- Top High School Blogs: Success Elements They Have in Common
- eBook: A Crash Course in Public Relations for Schools
Building relationships
- Handling your school’s reputation online
- Communicating your school’s value
- Is the media out to get your school?
- How school leaders can foster community trust
- School public relations is all about influencing perceptions
- Parent engagement: Ideas to bring parents to your school
- Smart school communication improves student outcomes
- Educators & parents working together magnifies student success & school PR
- School blogs: a metaphorical dinner table for your school family
- Involving local media in your school communications